Our Story

It all began, when Jamie started training with George to deal with the onset of chronic stress in a high paced career in the service industry. George, having the passion & knowledge for coaching and Jamie, having the experience in hospitality, knew they could bring something unique to the fitness market. The 3 year process of bringing their vision to life began, and the two set out to create the world’s first authentic boxing experience.

The Team

JAB was created with 3 core values in mind: Authenticity, Passion & Camaraderie. All coaches have years of experience in the boxing world. They are scouted by our team and taken through an extensive training programme in order to qualify as a JAB Coach.